AI Insights · Timothy · July 2025
Social Apps Performance in Estonia Q2 2025
Explore the performance trends of top social apps in Estonia during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, Estonia witnessed notable trends in the performance of top social apps across the unified platform. Here's a closer look at the weekly figures for downloads and revenue.
TikTok - Videos, Shop & LIVE experienced a fluctuating revenue pattern, starting from approximately $23.2K in early April and peaking at $25.4K by the end of June. Downloads showed a steady rise, reaching around 1.4K weekly towards the quarter's end.
Instagram saw an increase in weekly revenue, starting at $1.3K and ending at $2.4K. Downloads consistently increased, peaking at over 1K per week by late June.
Facebook maintained a stable download rate around 900 weekly towards the end of the quarter. Revenue also saw a gradual rise, closing at $664.
Yubo: Make friends & Chat now had a consistent revenue increase, starting at $898 and climbing to $1.3K by the end of June. Downloads remained relatively stable, averaging around 80 per week.
Grindr - Gay Dating & Chat showed a steady revenue growth, reaching $1.1K. Downloads fluctuated slightly but closed at over 100 weekly.
These insights, sourced from Sensor Tower, provide a clear view of app performance trends in Estonia’s social app market for Q2 2025. For more detailed analytics, visit Sensor Tower's platform.
